Tuesday, August 2, 2011

Coloured Identity in Online Media

Tanja Bosch’s article, “Online coloured identities: A virtual ethnography,” explores the diversity of coloured identity by researching the website, www.bruin-ou.com. The website was formulated by two brothers, Charles and Lester Ash, and provides an online platform for coloureds all over the world to express their opinions on coloured identity through the use of message boards and online discussions. In order for one to understand the coloured race, Bosch provides a brief history of how coloured people in South Africa came into existence. She validates an opinion expressed by Zimitri Erasmus which states that coloured identity is not based on the fact that they are people of mixed race but rather that they are validated by their cultural creativity (Bosch, 2008: 187).

She goes on further to explain how coloured identity is conceptualised as a racial identity midway between black and white (Bosch, 2008: 188). This, however, does not validate coloured identity as on a cultural level, coloured people do not identify with white or black cultural aspects and therefore formulate their own culture. It is argued that much of coloured identity is related to African-American hip-hop, particularly amongst the coloured youth (Bosch, 2008: 188). This relates to African-Americans and their struggle against discrimination and oppression in the United States (Bosch, 2008: 188). Elements of African-American hip-hop are evident in coloured culture with regard to their choices of fashion and music.

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BIBLIOGRAPHY:

Bosch, Tanja, 2008, Power, Politics and Identity in South African Media, Hadland et al (eds.), pp. 184 – 202, HSRC Press.

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FOR MORE INFORMATION ON TANJA BOSCH - VISIT:
http://www.cfms.uct.ac.za/faculty/staff-directory/Tanja

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FREE DOWNLOAD OF "POWER, POLITICS AND IDENTITY IN SOUTH AFRICAN MEDIA" - VISIT:

http://www.hsrcpress.ac.za/product.php?productid=2222&cat=1&page=1

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